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Emerging Microbrewery in India

    The BrewEstate
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    By The BrewEstate

    Although different Indian state governments have been taking steps to curb drinking, India still expects high growth in consumption levels of alcohol to an average rate of 8.9% annually. Out of all the alcohol options available in the country, beer has been emerging as the dark house and it’s expected to grow more rapidly. Moreover, this is the best time for microbreweries in India as extinct flavors are being reinvented and new styles of beers are being brewed.  Delivering brewed beer at affordable rates, an array of innovative groundbreaking microbrewery startups have come up with innovative flavors, events and marketing strategies to drive customer traffic to breweries.

    Out of all the emerging microbreweries in India, The Brew Estate is the dark horse which has out beaten all.  In the microbrewery business since 2015, this is one of the most popular breweries in the country, especially in the northern part of India. In such a short span of time, they’ve gained enough accolades and appreciation to register their emergence in the microbrewery sector of India. In fact, no brewery in North India pushes more or thinks outside so many boxes. A class apart, their craft beer always sticks with you long after the hangover is gone.

    This ever-expanding brewing company began with the founder, Arundeep Singla, who had a passion for craft brewing. In 2010, he founded, Rock & Storm Distilleries, and started the operations with the installation of its first manufacturing plant in the Sangrur district of Punjab, the idea of which came after his experiences and learning during his post-graduate in professional accounting from Australia. Dynamic, daring and a go-getter—these words are revolving around the concept of the microbrewery culture and translating it into The Brew Estate, the first Microbrewery of Chandigarh. In those days, brewing small-batch beer involved challenges, mainly because of the scale of the industry at the time. Ever since its inception in December 2015 at Sector 26, Chandigarh, the brewery has seen tremendous growth. Its army of new modern outlets is loaded with hi-tech innovations, new seating areas, and décor; evolving every day to cater to new tastes with fresh ingredients and innovative flavors with modern cooking techniques. The brewery is known for takings risks by experimenting with different flavors to produce flavorful, unfiltered, quality, and small-batch craft beers, which made them the undisputed leader in the brewery sector.

    With the growth that The Brew Estate has shown in just a few years, it has surpassed the microbrewery mark to become one of the most popular breweries in the country. However, their modesty continues as they credit their success to obliging staff and loyal customers.

     

     

    The post Emerging Microbrewery in India appeared first on The Brew Estate.




    Original: https://www.brewestate.in/emerging-microbrewery-of-india/
    By: admin
    Posted: May 20, 2019, 7:08 am

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