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Raef Lawson | What is the Importance of Brand Management?

Raef Lawson | What is the Importance of Brand Management?
https://slides.com/raef-lawson/what-is-the-importance-of-brand-management

Raef Lawson suggests that you have to effectively advertise your brand by picking the appropriate medium and means. Be an innovative leader and use the brand as calling card in your message.It is the scrutiny and planning on how a particular brand is perceived in the niche. This is important to build a good relationship with target market for brand management.

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