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Cinzia Crociani | 22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial

https://www.adweek.com/creativity/22000-faces-are-carved-into-pills-on-this-opioid-overdose-memorial/

The scariest part about the opioid crisis might be that one-third of people taking prescription pills like oxycodone don't even know they're on opioids. A new campaign from the nonprofit health organization National Safety Council, Energy BBDO and m ss ng p eces seeks to raise awareness about, and take action to stop, the drug epidemic sweeping the U.S., by focusing on the 22,000 people who died last year due to prescription opioid overdose.

22,000 Faces Are Carved Into Pills on This Opioid Overdose Memorial

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