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Cinzia Crociani | Life Saving Dot

http://www.marketing-interactive.com/campaign-replaces-indian-bindi-iodine-patch/

A new campaign by Grey Group Singapore’s newly formed philanthropic arm Grey for Good is looking to alleviate iodine deficiencies in women in rural India by swapping the bindi for an iodine patch. The ‘bindi’ is worn by many Indian women on their forehead.

Campaign replaces Indian bindi with iodine patch

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