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B2B Buyer Journey Map Basics

    Jeffrey Kamikow
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    By Jeffrey Kamikow
    https://go.forrester.com/blogs/15-05-25-b2b_buyer_journey_map_basics/

    Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told us they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way. …

    B2B Buyer Journey Map Basics

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