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1. The use of Animated GIFs

The GIF format has been around for more than three centuries. Today, even the big brands are already using the animated GIFs. The animated GIFs offer the following advantages:

• High visual making them more memorable
• Cheaper than video and cooler than static images
• Helps brands achieve mobile friendly websites
• Improved websites responsiveness compared to videos
• Create an emotional appeal making people to share them
• Perfect for humor helping to humanize your brand

Is your business already making use of this trend? Hire top Portland web design consultants to help you incorporate this emerging trend.

2. Use of Flat Website Design

This is a minimalist user interface design genre and it is a current trend used in designing websites and applications. The flat website design helps to achieve a user interface that appears streamlined, efficient, and easy to read. It uses minimal stylistic elements giving the illusion of three-dimension. The focus is to achieve high responsiveness while using simple elements, typography and flat colors. The flat web design relies on colors and so, web designers choose the bold and bright colors that are fully saturated. This gives your new website a unique look.

3. Conversational Bots and Machine Learning

We have witnessed huge advancements in artificial intelligence, with more being within web design. Today, chatting with bots is becoming second nature. Companies have realized the benefits that the chat bots are bringing to their businesses. Therefore, they are quick to adopt this technique in web design. Businesses achieve greater convenience through bots since it gives users an instant response filtered based on the issues. Moreover, the chat bots result in improved efficiency hence allowing easier transitions between cases.

4. The use of White Space in Web Design

The negative space or white space is the empty space on a webpage. The web designers use it to achieve a simple layout acting as a breathing room around the webpage elements. The white space is also commonly used to separate webpage sections. This helps in improving readability making it easier for the users to digest important information.

5. Use of the Natural Organic Shapes

Originally, the web pages were typically set for the systemic grids. Today, designers are turning towards natural shapes and smooth lines. Although use of geometric structures creates sense of stability, today’s trends are more concerned with accessibility and comfort. The organic shapes provide depth to the web design making the page elements to stand out.

There you have the latest website design trends. Ensuring your website looks modern will lead to increased traffic. This also results into better profitability. Hire Portland web design consultant to revamp your website giving it the modern look.