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          • Lameen Witter says innovation and marketing are a perfect match. To lead the industry you need to take advantage of both marketing and innovation. No business can bring incremental results without only innovation or marketing. Both are essential!

            Marketing And Innovation Are The Two Key Elements of Business Success
          • If you are a B2B marketer, you must know the need of measuring and proving the impact of the work. However, it’s far too simple to turn down the wrong measurement path under the light of common myths that no longer reflects reality.

            To help you avoid any pitfalls, Lameen Witter share 5 popular misconceptions that will help you for effective and meaningful marketing measurement.

            Lameen Witter - Prevailing_Myths_of_Marketing_Measurement_BUSTED - Video Dailymotion

            www.dailymotion.com

            To help you are a B2B marketer, you must know the need of measuring and proving the impact of the work. However, it’s far too simple to turn down the wrong measurement path under the light of common myths that no longer reflects reality.To help you...

          • If you are a B2B marketer, you must know the need of measuring and proving the impact of the work. However, it’s far too simple to turn down the wrong measurement path under the light of common myths that no longer reflects reality.

            To help you avoid any pitfalls, Lameen Witter share 5 popular misconceptions that will help you for effective and meaningful marketing measurement.

            5 Prevailing Myths of Marketing Measurement, BUSTED
            • Lameen Witter
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