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      • magePoint


        By magePoint - Magento Development Company in Faridabad, Delhi - India. Hire magento ecommerce web developers for ecommerce store, magento 1 and Magento 2 Development and Upgrade services.

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              • magePoint
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                magePoint is a leading Magento eCommerce solution provider based in India. We have expert specialization on various aspects of eCommerce development such as designing, developing, support, marketing and analytic.

                • magePoint
                  magePoint shared a link

                  magePoint is a leading Magento eCommerce solution provider based in India. We have expert specialization on various aspects of eCommerce development such as designing, developing, support, marketing and analytic.

                  • magePoint

                    ‘Big Data’ is a term employed to describe a very large sized collection of data. The data is so vast as well as complex such that none of the conventional data management tools have the capability to store it or properly process it. We take a look at how the usage of big data proves immensely useful to ecommerce platforms.

                    • Give customers a superior experience

                    Certain entities leverage big data to pinpoint possible frauds as well as safeguard the identity of shoppers. It is now possible to prevent credit card fraud in real time. Sellers need not compete by pricing alone. Big data can be used to deliver a seamless, personalized as well as pleasing experience to all kinds of shoppers.

                    • Bring down the instances of shopping cart abandonment

                    It is an overwhelming task to track why potential customers don’t complete the purchase online. Big data analysis lets you know the reasons with ease. This knowledge helps offer a better selling proposition to purchasers leading to reduction in shopping cart abandonment.

                    • Shopper analysis

                    Big data helps in developing accurate shopper profiles. E-commerce sites can determine visitor’s preferences such as the timings when they mostly shop or their favorite products. Using this information, you can better target potential customers with offers.

                    • Enhanced customer service

                    Customer service is key in ecommerce. It is far easier to retain customers than getting new ones. Also repeat customers spend more than first time customers. Big data enables tracking of delivery times as well as levels of customer satisfaction. So, you are aware of the potential problems and proceed to rectify them before a customer uses your ecommerce platform.

                    • Provide more personalized interactions

                    E-commerce websites track visitor’s activities and use their purchase as well as navigation history to deliver more personalized services. Examples are smart suggestions as well as interactive reminders based on how you interact with the website. For example, if you are buying a laptop from the site, a list of various computer peripherals will come in the suggestions.

                    • Accurate predictions

                    Big data helps enterprises to anticipate future trends as well as better assess future demand. Thus, inventory can be ordered, the delivery system put in place, offers determined and sales campaign planned. Big data consists not only of data on the website but also of various social channels. Thus, a comprehensive and potent sales campaign can be put in place to maximize sales as well as profits.

                    • Reach out customers at the right place and through the right communication channel

                    Big data in Magento ecommerce platforms helps contact customers as well as prospects when they are ready to purchase, on their preferred channel (social media, SMS, email) in the most appropriate location (driving their vehicle, at work, at the mall, at home).

                    • magePoint
                      magePoint updated their avatar
                    • Magento is an open source e-commerce platform created using PHP. Earlier most of the online shopping used to take place using desktops. But that trend has changed. More and more people are purchasing Internet-enabled mobile devices. Not only do they browse for information via mobile, they check their email, chat with others as well as buy products and/or services via their respective mobile devices. Hence your Magento Store must be updated to be mobile friendly. In other words It should be suitably optimized to carry out mobile commerce. We look at ways to ramp up the sales of your Magento store  via mobile commerce.

                      Enhance the loading speed – The loading speed should be a top priority. Make sure the store loads within 2-3 seconds. If it takes more time than that to load it will result in an unacceptable abandonment rate. You need to leverage techniques such as implementation of AMP protocols, caching as well as image optimization to achieve the minimum loading time.

                      Get rid of invasive ads as well as pop-ups – Frequently the mobile experience is adversely affected by invasive ads as well as pop-ups. Visitors get annoyed and abandon the store without completing the shopping journey. Hence keep ads and popups minimum and concentrate on showing only relevant and useful offers to the visitors.

                      The checkout process should be made short as well as intuitive- Every online seller’s final objective is conversion. A brief as well as seamless checkout process results in the maximum conversions. If the checkout process is not optimized for the mobile platform you will lose out on many customers as most of them use mobile devices to make purchases. As the screen size is usually small make sure the content is concise, forms easy to enter as well as buttons be easy to see and click.

                      Make the store navigation user friendly – The appearance of the Magento store is important. Equally or more important is the user experience. The latter is mainly determining by the navigation which ought to be intuitive as well as user friendly. Moreover, it ought to be seamless for shopping on both the web and mobile device. You may have to delete certain pages or elements to fit the mobile platform. However, the relevant elements ought to be clickable, available as well as easily accessible. Designing mobile friendly navigation is both an art and science. With practice you only become better as well as adept in it.

                      Employ optimized images as well as videos- Make sure that the store’s videos as well as images are well optimized. Folk judge the products by their images and videos while shopping. Hence images as well as videos are very important. Too small files will diminish quality while too large files will adversely affect the loading speed. The keyword is balance. Zero in on an optimal size with acceptable appearance as well as acceptable loading speed.

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