Three Best Practices Everyone Ignores with Mobile Video Ads
Jeffrey Kamikow | Mobile video has become an incredible hot trend in the last year. With larger screens, better resolution and faster connections, it’s easy to see why consumers are spending more and more time watching video on their phones, both on the mobile web and in apps. As eMarketer recently reported, Mobile video viewing time will skew more heavily toward apps, with US adults spending 20 minutes daily in apps vs. 11 minutes per day via mobile websites.