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Jeffrey Kamikow's Wall

    • Jeffrey Kamikow
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      B2B Marketers Need Mobile Too

      It’s sad how out of touch some B2B sales and marketing folks are. I’ve talked to B2B marketers in some industries who have little in the way of strategy, but tens of thousands of dollars invested in trade shows – with much of that money going to “entertainment” by way of the bar and the golf course.

      B2B Buyer Journey Map Basics